With the track record in longevity and scale Polyface Farm has enjoyed, people are often startled to hear Joel Salatin say that the farm’s limitation is marketing. With an abundance of media and national name recognition, most folks think customers just appear on the Polyface doorstep.
Who keeps farms like Polyface solvent? Salatin looks at the characteristics of the perfect locavore and considers the privilege and responsibility of participating in local food systems that empower people to get off the bleachers and play in this important game. A challenging topic, delivered with a strong dose of Salatin-style hilarity.
Dubbed by TIME magazine as America’s most famous farmer, Joel Salatin is a farmer, author and tireless local and food choice advocate. His family owns and operates Polyface Farm in Virginia’s Shenandoah Valley, producing salad bar beef, pigaerator pork, pastured poultry and forestry products, serving 6,000 families and 50 restaurants. Author of ten books and sought-after conference speaker around the world, he brings visceral dirt-under-the-fingernails perspectives to a host of topics, ranging from “Working with your Children so they will want to Work with You” to “Developing a White Collar Salary from a Pleasant Life in the Country.” With mischievous humor and hard-hitting analysis of modern food and farm orthodoxy, he brings both conviction and inspiration to business, farm and foodie audiences.