Thank you for your interest in participating as a retailer in the 13th Annual Heritage Harvest Festival at Monticello!

We will confirm receipt and approval once all materials have been received for your application. Please direct any questions or concerns to our retailer coordinator at 434-984-7527 or email at

All paperwork and fees must be received in full in order to be considered for a vending space. Paperwork includes the retailer application, retailer agreement and proof of liability insurance.

2019 Heritage Harvest Festival: Retailer Application Checklist

  • Retailer applications are subject to approval by the HHF Planning Committee.
  • INSURANCE REQUIREMENT: Proof of $2 million liability policy, plus TJF listed on a one day rider as being covered for the day of event.
  • A non-refundable 50% deposit of the retailer fee is due with the completed application. No Space will be assigned until the 50% deposit is received.
  • Please make checks payable to the “Thomas Jefferson Foundation” and write “2019 HHF Retailer Deposit” in the memo line.
  • The Festival’s receipt of Retailer Space Application and deposit does not constitute acceptance in the Festival. If an Application is rejected, the Festival will return the full deposit to the applicant as soon as possible. Once you have been accepted into the Show and you location has been assigned, a contract will be issued for signature by both parties. Final booth location placement is based on the sole discretion of Festival Management.
  • We suggest keeping a copy of your paperwork for your own records.
  • For more information on rules and regulations please read: Retailer Rules and Regulations
  • Submit retailer fees to:

    The Thomas Jefferson Foundation
    Attn: Danielle De Alminana
    P.O. Box 316
    Charlottesville, VA 22902

  • If you would like information on sponsorship opportunities, contact Aaron Ojalvo at or 434-984-7595


  • Booth spaces will be assigned based in order of applications received.
  • Booth space fees include, one (1) parking space on Foundation property and one (1) load-in and load-out passes. Other items included are as follows:
    • 10′ x 10′ space: (1) 10×10 White tent, 1 table, 2 folding chairs
    • 24-Hour perimeter security
    • Retailer listing on the Festival’s website
    • Link from the Festival’s website to retailer’s website (if retailer has a website)
    • Retailer listing in the Official Festival Guide distributed prior to the Festival opening and on-site retailers must submit accurate information on or before May 31, 2019, 5:00pm EST.
  • All retailers providing food, beverages, or samples of edible products must contact the Thomas Jefferson Health District.  Please contact Lauren Oglesby at 434-972-6287 or email at for additional information.
  • Please be prepared to carry your display and equipment, as vehicle access to some retailer spaces is not possible. Hand carts and wagons are recommended, and are not provided by the Festival.

We thank you in advance for adhering to these deadlines. The Heritage Harvest Festival is still growing and continues to be the largest event at Monticello. We appreciate you being a part of this fantastic event and we look forward to another great year at the Heritage Harvest Festival at Monticello!